LinkedIn for professionals

Why LinkedIn optimization matters.

LinkedIn is actually more professional than it is social: As a social media platform, it has proven itself to be the most effective B2B mechanism for connecting buyers and sellers of products and services.

Neil Patel |

Neil Patel, co-founder of Crazy Egg, Hello Bar, and KISSmetrics, writes in a November 25, 2014, QuickSprout post:

Can you guess why LinkedIn is my favorite social network? Compared to any other social network, LinkedIn drives me more revenue each year because it is made for business.

It’s so effective that it drives at least $250,000 in yearly revenue for me. But if your profile isn’t optimized, you’ll find yourself gaining little to no traction.

The Big Takeaway: Profile Optimization.

If yours isn’t optimized, it will go nowhere. In the infographic below, Patel gives an overview of key points to optimize your LinkedIn profile. It’s not really a hard thing to do; it’s just time-consuming. Plus, there are a few other formatting tricks that can be employed as well.

  • If you’d like to get more traction on LinkedIn, just follow the steps in Patel’s infographic below.
  • If you want a quick step-by-step video tutorial, check out advice from Amy Schmittauer ( [She’s fun and entertaining, too! Enjoy.]

  • If you’d like some help, call or email me for a quote. I’ll be happy to give your Li profile a much-needed overhaul.
  • And while you’re at it, if you’d like to connect with me on LinkedIn, please do.

View Glory Hougham's profile on LinkedIn


How to Structure a Perfect LinkedIn Profile
Courtesy of: Quick Sprout